Metric is a marketing strategy company, dedicated exclusively to the insurance industry. We understand the unique, complex set of challenges associated with marketing insurance and insurance-like products, and how unlike many other products and services, short-term marketing success may not yield the longer-term financial success that’s required.
From acquisition through renewal, we help insurance marketers acquire, retain and renew more of the “right” customers by tying together ALL the contributing factors that ultimately drive profitability. From “cost-per-sale” to “loss ratio” to renewal rates—and all the other critical KPI’s in between—we provide actionable insight across the entire customer lifecycle, allowing our clients to better understand, manage and influence every important business metric. We’re Metric Insurance Marketing Strategy.
Insurance business is about promises and trust. It is about delivering to the customer in times of need and if this cannot be imbibed in a professional, neither him nor the industry will succeed.
Metric’s insurance-only focus and experience allows us to accurately correlate and predict the many pre- and post-acquisition variables that work together to influence customer lifetime value. As a result, we are able to provide our clients with proven, actionable insight that gives them the ability to both steer and throttle their efforts to hit specific marketing and financial objectives.
We understand that you likely have good marketing resources in place. That’s why we are not looking to replace any established marketing or sales partners you may currently have. What we bring to the table is a specialized, holistic view of the INSURANCE customer lifecycle that super-charges the efforts of your current partners.
At Metric, we understand that any level of engagement with us must be “self-funding”. Simply stated, our efforts must yield a greater return than what you pay us. That’s why we structure our arrangements so that your performance metrics become our compensation metric. We help you hit your targets, we get paid; you don’t hit your targets, then we don’t get paid. After all, why should you assume all the financial risk?
We’d love to hear from you. Get in touch with us to get the ball rolling.